INSIGHT

Why we started with CleverSkin24

A platform becomes harder to believe when the first commercial plan tries to prove everything at once.

CleverSkin24 gives us a narrower route: a defined first-aid use, controlled claims, a limited contact duration and a clearer evidence and manufacturing programme. That makes the first commercial test more useful.

The wider platform still matters. Starting narrow is how we intend to make the wider opportunity credible.